Where’s Your Audience in the Buying Cycle? If your potential customer is in the early stages of the buying cycle (perhaps he’s only just realized he has a problem he wants to solve), then he might be searching for additional info about just how others have solved the same problem. The advertising techniques you use getting in front of him (articles, blog post, educational videos) are aimed at supporting him comprehend his problem, and not towards getting him to pull out the credit card of his on the spot.
If your prospective customer is in the decision making phase of the purchasing cycle, then applying Internet Marketing that show him how your solution works, and creating a connection of trust and respect with him, will lead you to make use of nurturing techniques like free webinars, phone calls and personal emails.
Want to learn more about the purchasing cycles and the way in which you’ve to promote differently to each type of prospective customer depending on the place they’re in the cycle? Pick up my free Identify the Missing Link ebook. It’s geared towards supplying to small business managers, though the info in the ebook is easily modified to selling to the general public.
Marketing Products Versus Marketing Services. If you are selling products, then you need a different mix of marketing techniques compared to when you are selling services. Before working together with me, one of my personal clients tried to use an identical marketing and advertising techniques to market both her services and the products of her – with poor outcomes.
People purchase services (such as consulting services, classes and also mastermind groups) differently than they purchase products. Therefore, you need a unique advertising campaign plan for marketing your services and a completely different marketing campaign plan for selling merchandise, even in case you’re selling to the same audience. Additional Things to think about. Also important are the goals of yours, the particular service or product you are selling, the timeline of yours to implement this marketing campaign plan, and your budget. Budget includes both the financial budget of yours and your time budget.
Some marketing methods seem to be free (like networking), when in actuality they take a massive degree of your time — time you may be spending more productively elsewhere in your marketing or business. There is zero “one magic marketing technique” which is going to guarantee you results. There are absolutely best practices and strategies that have been effective for others in xcfjjk businesses, but I’ve never ever seen a situation where a business just needs one marketing technique to satisfy their whole marketing/sales requirements. Start with four or five advertising and marketing strategies, master them, after which add brand new ones as needed.
Within every major category of advertising and marketing techniques, like social media marketing and advertising, there’s a plethora of certain methods to select from. By understanding the audience of yours, the time of yours and money budgets, and the goals of yours — and testing the results of yours — you will eventually pick the most productive methods that you are able to use time and time again.
Choose your marketing techniques based on the above criteria, and after that keep track of the results to find out which ones work most beneficial for you…and the audience of yours. The sales/marketing funnel model really doesn’t captures the people who are prone to buy from you since they were referred by someone they believe in. I have had plenty of coaching/consulting clients buy my 90 day, one-on-one program without actually having been on the mailing list of mine at all, but as an alternative having heard great things about me from a fan. I’ve also had individuals on my mailing list for Five years who finally decide to take a teleclass with me. As long as your marketing strategy allows men and women to get into your product/service mix at any time they want, it’s a viable strategy.
Note: I get into much more detail about these designs, as well as how you can select the right advertising and marketing strategy for the right model phase in my Marketing Planning class, that is made available once again this year. Take time to educate yourself about these models, learn how the market participates in them, then simply make a model for the own business of yours. It will give you insight and clarity, as well as enable you do plan your advertising in a more powerful and powerful method.